THE SHOWCASE

One line about what the night actually is. Not "an evening of laughter" — say who is on it, how long it runs and why someone would come back next month.

Describe the shape of the evening: how many comics, how long each one is on, whether there is an interval, and what time it ends. People book babysitters and last trains around this paragraph.

Then the thing that makes this night different from the other comedy night in town. Every room has one. If you cannot name yours, ask three regulars and use their words.

Each date pinned up as its own poster, straight from your Events. Mark the next one Featured in the admin and it gets the flash.

Add each edition to Events as its own date and it appears here with its own page and ticket link.

Names a local audience recognises do more work here than names they do not. Update it after every few editions.

Say what the room is like to sit in — tables or rows, whether there is food, how early to come for a good seat. This is the paragraph that turns a maybe into a booking.

One email when the next date goes on sale. Nothing else, and we do not pass it on.